Forty million “Washlet” sold
The toilets of tall technology like symbol of the Japanese hygiene. The popularización of the electronic toilets with streams of hot water in Japan has revolutionised the image of the retretes, antaño considered a soiled and impure place.The revolution of the modern toilets
The popularización of the electronic toilets with streams of hot water in Japan has revolutionised the image of the retretes, antaño considered a soiled and impure place. Nowadays the Japanese toilets have turned into a symbol of hygiene increasingly recognised all over the world. The sales of the Toto Washlet, a product of immense success that has turned into synonymous of toilet of tall technology, surpassed the 40 million units in July of 2015.
The toilets of tall technology head the list of products that the Chinese tourists wish to purchase in Japan, fact that surprises a lot to the Japanese. Even the journalist Nakajima Kei has written a book on the subject, Naze Chugokujin wa Nihon no toire no toriko neither naru no ka?: “Nippon daisuki” No himitsu or toku (Why to the Chineses them fascinan the Japanese toilets?: desvelando The secrets of his amorous adventure with Japan).
Previous steps to the indoros of tall technology
The prototypes of the toilets of tall current technology are the Wash Air Seat, designed in United States in the decade of 1960 for his use in hospitals and centres asistenciales, and similar products Swiss. At the beginning, the manufacturers of Japanese toilets Toto (in the past Tōandō Tōki) and Lixil (in the past Ina Seitō) imported these articles for his sale. Over time both companies finished developing his own products, and Toto presented his first model of Washlet in 1980.
But the Washlet was not an immediate success. A turning point produced in 1982, when Toto spread an ad of his product by television in which it appeared a popular actress. With the lemma “Want that my retrete clean me the backside” the ad captured the attention of the public.
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